AshaPops

AshaPops is a snack brand that specializes in popped water lily seeds, also known as "makhana" in India. The company was founded by a mother-son duo, Asha and Jai Farswani, to introduce this traditional Indian superfood to the American market.

Here's a breakdown of what makes AshaPops unique:

1. The Product: Popped Water Lily Seeds

• What they are: Water lily seeds are harvested from the Euryale ferox plant, which is native to India. When popped, they have a light, airy, and crunchy texture, similar to popcorn or puffed snacks.
• Traditional roots: The snack is deeply rooted in Ayurveda, an ancient Indian holistic healing science, where the seeds are valued for their nutritional and grounding qualities.
• Health benefits: AshaPops are marketed as a healthy and guilt-free snack. A single one-ounce bag typically contains around 120 calories, 3-4 grams of protein, and is a good source of magnesium and B vitamins.

2. Key Features and Ingredients

• Clean and simple: AshaPops are made with a focus on clean ingredients. They are vegan, paleo, gluten-free, corn-free, soy-free, and grain-free. They are also non-GMO and certified kosher.
• No seed oils: The company uses avocado oil or extra virgin olive oil in its products, making them free of common seed oils.
• Flavors: AshaPops come in a variety of flavors inspired by Indian cuisine and modern tastes, including:
  • Himalayan Pink Salt
  • Turmeric Garlic
  • Chili
  • Chili Lime
  • Vegan Cheese
  • Dark Chocolate

3. The Story Behind the Brand

• Founders: Asha and Jai Farswani launched the company in 2017. The idea was sparked when Asha packed her homemade water lily seeds for Jai, who was working as a venture capitalist in Los Angeles. His colleagues loved the snack, and the mother-son duo decided to turn it into a business.
• Bootstrapped growth: The company has grown without significant venture capital funding, relying on early supporters and a focus on sharing this healthy snack from their heritage.
• Community: The brand emphasizes its connection with its customers, referring to them as the "AshaPops fam.

COUPONS

• Official Website: Check the AshaPops official website (ashapops.com) for any ongoing promotions or a dedicated "Sale" section. They may also offer a discount for signing up for their email newsletter.
• Third-Party Retailers: AshaPops products are available through various retailers, both online and in physical stores. Be sure to check websites like Walmart, Whole Foods Market, and other online grocery platforms, as they may have their own promotions on AshaPops products.
• Coupon and Promo Code Websites: Websites that specialize in collecting and sharing coupon codes, such as Picodi or Offers.com, are good resources. Search for "AshaPops promo code" or "AshaPops coupon" to see what's available.
• Social Media and Newsletters: Follow AshaPops on their social media channels and subscribe to their newsletter. Companies often announce flash sales, special promotions, or exclusive discount codes to their followers and subscribers.
• Wholesale and Bulk Orders: If you're a big fan of AshaPops, consider checking if they offer any discounts for buying in bulk or through a subscription service.