Beauty Brands

Beauty Brands, a prominent US-based beauty retailer, salon, and spa superstore.

Here's what you should know about and the company behind it:

• Concept: Founded in 1995 by Bob Bernstein, Beauty Brands was a revolutionary concept in the beauty industry, combining a full-service salon and spa within a dynamic retail store, aiming to provide all beauty needs in one location.
• Product Offerings: The website and their physical stores house a wide array of products across various categories, including:
  • Haircare
  • Makeup
  • Skincare
  • Nail products
  • They also offer salon and spa services.
• Company History & Ownership:
  • The company was initially founded by Bob Bernstein and remained a family business for many years.
  • In 2013, it was sold to a private equity firm.
  • However, in 2019, the Bernstein family proudly reacquired Beauty Brands, refocusing on a customer-first approach.
• Online Presence: serves as their e-commerce platform, offering a wide selection of their products online. They also use it for customer service and store location information.
• Mission: Their mission is to be "your home for beauty," a place that celebrates inner beauty and provides knowledgeable associates to guide customers on their beauty journey. They emphasize a family-like atmosphere for both employees and customers.