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Bloomchic is a digital-first, online-only fashion brand that was launched in 2021. The brand specializes in women's plus-size clothing, offering sizes from 10 to 30 (M to 6X). Their mission is to empower mid- and plus-size women by providing access to trendy, comfortable, and stylish clothing.
Brand Focus and Marketing
Bloomchic gained significant traction through social media, particularly on platforms like TikTok and Instagram, where they collaborated with plus-size influencers. Their marketing focuses on body positivity and inclusivity, showcasing bold prints, flowy cuts, and fashionable designs. The brand is often compared to other fast-fashion retailers. While some have suggested a connection to Shein, there is no public information to confirm this relationship. Bloomchic is a Hong Kong-based company.
Customer Feedback
Reviews of Bloomchic are mixed, often highlighting both positive and negative aspects of the customer experience:
- Positive: Many customers praise the brand for its wide range of cute styles, inclusive sizing, and affordable prices. Some reviews note that certain items, particularly those made from rayon or cotton, have good quality for the price. The brand is also appreciated for its use of pockets in many dresses
- Negative: Common complaints include issues with shipping delays, sizing inconsistencies between different styles, and difficulties with the return process. The quality of the fabric is also a frequent point of contention, with many customers reporting that the clothes are made from thin, cheap polyester that feels like "a plastic bag." The brand's customer service has also been described as unhelpful.
Shopping Experience
- Sizing: Bloomchic's sizing can be inconsistent. While some items may be true to size, others might require sizing up or down. It's often recommended that customers check specific garment measurements
- Shipping: Delivery times can vary, typically ranging from 10 to 25 days, with potential for longer waits during sales or for overseas orders.
- Returns: The brand has a 30-day return policy, but customers are generally responsible for return shipping costs (typically $8-$15) and may have to wait up to two weeks for processing.
- Pricing: The clothing is budget-friendly, with dresses around $35-$40 and jeans for about $35. They frequently offer discounts and sales.
COUPONS
BloomChic offers various ways for customers to save on their purchases, including a range of coupons, promo codes, and other deals. Here's a breakdown of the common types of discounts you can find:
For New Customers:
- First-Time Shopper Discount: If you're a new customer, you can often get a percentage off your first order by downloading the BloomChic app. This is a common and easy way to save.
- Spin-to-Win Game: New users may encounter a pop-up on the website that offers a "spin-to-win" game. By entering your email, you can spin a wheel to win a discount code, which could be anything from free shipping to a significant percentage off your order.
General Discounts and Ways to Save:
- Sitewide Promo Codes: You can find promo codes that offer a percentage or a specific dollar amount off your entire order, such as 15% off, $15 off orders over $99, or $30 off orders over $199. These are often available on coupon websites.
- Free Shipping: BloomChic offers free standard shipping on orders that meet a certain threshold, which is typically $69 or more.
- Seasonal and Holiday Sales: Like many retailers, BloomChic holds seasonal sales for holidays and events like Black Friday, Memorial Day, and the Fourth of July.
- Sale Section: The website has a dedicated "Sale" or "Clearance" section where you can find items with deep discounts.
- Email and SMS Sign-ups: By signing up for the BloomChic email newsletter or text alerts, you can receive exclusive deals and be notified of new promotions.
- In-App Promotions: The BloomChic app often has exclusive discounts that aren't available on the website, such as a special percentage off your purchase.
How to Use Coupons:
- When you are ready to checkout, you will find a field to enter a "Discount code or gift card."
- If you are logged into your account, you may also see a list of available coupons that you can select and apply with a single click.
- BloomChic allows you to use one coupon code per order, but you can often combine it with a gift card reward for additional savings.
Tips for Finding Coupons:
- Check the BloomChic Website: Look for banners at the top of the homepage and in the "Sale" section for current promotions.
- Download the App: This is one of the most reliable ways to get a first-time shopper discount and access to app-exclusive deals.
- Coupon Websites: Several coupon and deal websites regularly list and verify BloomChic promo codes.
- Email and SMS: Sign up for their marketing communications to get deals sent directly to you.