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Blu Atlas is a New York City-based men's grooming brand founded in 2022 by Deep Patel. The company offers a range of premium skincare, haircare, and fragrance products formulated with clean, naturally derived ingredients. Their product line includes face moisturizers, cleansers, shaving kits, beard oils, exfoliating scrubs, eye sticks, deodorants, shampoos, hair moisturizers, and fragrances.
In July 2023, Blu Atlas was acquired by Foundry, a brand platform specializing in acquiring and growing online brands. This acquisition marked Foundry's third entry into the men's personal care market.
Blu Atlas has received positive reviews from customers, with many praising the effectiveness and quality of their products. Their Hydrating Face Moisturizer for All Skin Types is among their best-selling items.
