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Bluemercury is an American chain of luxury beauty stores that sells cosmetics, skincare, and fragrances, and also offers in-store spa treatments. Founded in 1999 by Marla Malcolm Beck and Barry J. Beck, the company has grown to become a prominent player in the luxury beauty retail space.

Here are some key aspects of Bluemercury:

  • Company Overview:
    • Founded: 1999 in Georgetown, Washington, D.C.
    • Founders: Marla Malcolm Beck and Barry J. Beck.
    • Parent Organization: Macy's, Inc. (acquired in 2015 for $210 million).
    • Headquarters: Washington, D.C.
    • Business Model: Bluemercury distinguishes itself by offering a curated selection of both established and emerging brands, along with a focus on personalized, expert advice from its beauty experts. The stores are often located in residential and business neighborhoods, making them convenient for clients. Many locations also feature a spa for treatments like facials.
    • Products & Brands: The stores carry a wide range of brands, including luxury names like La Mer and SkinCeuticals, as well as its own proprietary lines, M-61 skincare and Lune+Aster cosmetics.
  • Growth and Strategy:
    • Expansion: After its acquisition by Macy's, Bluemercury expanded its presence by opening more freestanding stores and "shop-in-shops" within Macy's department stores.
    • Client-Centric Approach: The company's core philosophy is to provide a "client-first" experience with a strong emphasis on one-on-one advice and a welcoming, neighborhood-store environment.
    • Innovation: Bluemercury has integrated technology to enhance the customer experience, including virtual try-on technology and data-driven insights to tailor its product offerings.

COUPONS

Bluemercury, a beauty and skincare retailer, offers various ways to save on purchases through coupons, promotions, and a loyalty program. Here is a summary of how to find and use Bluemercury coupons:

Finding Coupons and Deals

  • Official Website: The Bluemercury website has a dedicated "Offers & Promotions" section where they list current sales, gifts with purchase, and special events.
  • Email and Newsletter Signup: New customers can often get a discount (e.g., 10% or 15% off) on their first order by signing up for Bluemercury's email newsletter.
  • Third-Party Coupon Sites: Many coupon websites and apps aggregate Bluemercury promo codes and deals. These sites often list various promotions, including sitewide codes, free shipping offers, and brand-specific discounts. It is important to check the terms and expiration dates, as some may not be valid.
  • Loyalty Program: Joining the free BlueRewards loyalty program is a key way to access ongoing savings.

The BlueRewards Loyalty Program

The BlueRewards program is a major source of benefits and exclusive offers. Key perks include:

  • Beauty Cards: Earn a $10 "Beauty Card" for every $250 you spend, redeemable for future purchases. These cards are issued quarterly.
  • Free Shipping: Members receive free standard shipping on all online orders, with no minimum purchase required. You can also get free two-day shipping on orders over $200.
  • Birthday Gift: Members receive a full-sized birthday gift with a minimum purchase (e.g., $25).
  • Exclusive Offers: BlueRewards members get access to member-only offers, early access to promotions, and invitations to exclusive events.
  • Tiered Benefits: The program has three tiers (Silver, Sapphire, and Platinum) based on annual spending, with higher tiers unlocking more benefits.

Common Types of Bluemercury Coupons and Promotions

  • Percentage-Off Codes: These are often available for new customers or as part of a sitewide sale.
  • Threshold Discounts: A common promotion is a tiered discount based on your purchase total, such as 15% off a $150 purchase and 20% off a $300 purchase.
  • Gifts with Purchase: Bluemercury frequently offers free deluxe samples or gift bags when you spend a certain amount, sometimes tied to specific brands.
  • Brand-Specific Sales: You can often find promotions for discounts on specific brands.
  • Free Shipping: In addition to the BlueRewards perk, free shipping promotions may be available to all customers during certain events.

Important Things to Note

  • Coupon Exclusions: Promotions often have exclusions. Some premium or popular brands (e.g., SkinCeuticals, Charlotte Tilbury) may not be eligible for discounts. The fine print of a coupon will specify any excluded brands or products.
  • Combining Offers: Generally, Bluemercury coupons and promo codes cannot be combined with other offers or promotions unless explicitly stated.
  • Expiration Dates: Always check the expiration date of a coupon to ensure it is still valid.
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