Braun

Braun is a well-known German consumer products company with a rich history dating back to 1921 when Max Braun founded it as a workshop for appliance manufacturing in Frankfurt.

Here's a brief overview of Braun:

Key Aspects of Braun:

• History: Braun started by producing radio components and later complete radio sets. Over the years, it expanded its product range to include household and personal care appliances. Key milestones include the introduction of the first electric shaver in 1950 and the development of iconic designs under Dieter Rams.
• Design Philosophy: Braun is particularly recognized for its sleek, minimalist, and functional design aesthetic, heavily influenced by Dieter Rams' "less, but better" philosophy. This emphasis on simplicity, order, and harmony has made Braun products visually distinctive and long-lasting.
• Innovation: Braun has a history of innovation, bringing groundbreaking products to the market, from early radios to electric shavers and kitchen appliances. They continue to focus on incorporating advanced technology into their products.
• Product Range: Today, Braun offers a wide array of products across several categories:
  • Grooming: Electric shavers, beard trimmers, hair clippers, body groomers, IPL hair removal devices, lady shavers.
  • Beauty: Epilators, hair dryers, straighteners, styling brushes.
  • Kitchen Appliances: Blenders (hand and jug), food processors, hand mixers, toasters, coffee makers, juicers, kettles.
  • (Out-licensed) Health and wellness products like thermometers and blood pressure monitors.
• Brand Ownership: While the Braun brand name and grooming products are owned by Procter & Gamble (P&G), the rights to Braun household appliances were transferred to De'Longhi S.p.A. in 2012.
• Global Presence: Braun products are sold worldwide and the company has manufacturing facilities in several countries.
• "Good Design" Legacy: Braun is renowned for bringing "good design" to the mass market, emphasizing products that are simple, useful, and built to last. This commitment to quality and sustainability remains a core value.