Collars And Co

The Core Idea:

• The brand was born out of the founder's frustration with wearing uncomfortable dress shirts under sweaters and jackets. He wanted a more comfortable way to achieve a polished look, focusing on the collar.
• The signature product, the Dress Collar Polo™, combines the comfort of a polo shirt with the structured look of a dress shirt collar. These collars are designed to be firm but soften when washed and maintain their shape.

Products:

• The main product is the Dress Collar Polo, available in various collar types (Semi Spread, English Spread, Button Down, and Cutaway) and numerous colors and patterns.
• Beyond polos, Collars & Co also offers:
  • Knit Polos: More casual, elevated knit polos.
  • Featherweight Flex Polos: Their lightest polo option.
  • Long and Short Sleeve T-shirts.
  • Crewneck and V-neck Sweaters.
  • Zippers (likely referring to zip-up sweaters or jackets).
  • They also offer dress shirts and blazers like their "Apex Performance Dress Shirts" and "Maverick Performance Blazer."
  • Some products are available in specialty fits like relaxed and tall sizes.
  • They also have bundles of certain items.
  • Notably, they also offer polos for women.

History and Growth:

• Founded in 2021 by Justin Baer.
• The idea for the Dress Collar Polo™ came about during the pandemic.
• A TikTok video showcasing the product went viral, giving the company initial traction.
• Collars & Co appeared on Shark Tank (Season 14) where Justin Baer secured a deal with Mark Cuban and Peter Jones for $300,000 for 10% equity plus a $700,000 line of credit.
• Since appearing on Shark Tank, the company has experienced significant growth, reaching over $20 million in lifetime revenue by the end of 2023.
• They have also partnered with professional athletes.

Company Details:

• Based in Frederick, United States.
• Operates as an internet-first brand (primarily online sales).
• As of May 2025, they have not raised any funding.
• They have a significant number of competitors in the online men's casual wear market, including Bonobos, True Religion Apparel, and Everlane.

Mission:

• Collars & Co's mission is to empower men to look and feel their best with comfortable and stylish elevated casual wear.

In summary, Collars & Co is a relatively young company that has quickly gained attention for its innovative Dress Collar Polo™, successfully blending the formality of a dress shirt collar with the comfort of a polo shirt. Their appearance on Shark Tank significantly boosted their growth and expanded their product offerings in the men's casual wear market.