Comfelie

Comfelie is an online retailer specializing in women's lingerie, particularly wireless bras designed for comfort and breast health. Founded with a mission to create lingerie that supports women's diverse roles, Comfelie emphasizes comfort-driven design and health-conscious materials. Their products feature innovative fabric technology, including a blend containing over 43% spandex for superior elasticity and a second-skin fit. Instead of traditional underwires, they use jelly glue soft support to prioritize long-term breast health. All materials are certified by OEKO-TEX Standard 100, ensuring they are free from harmful substances.

Comfelie hosted a pop-up event in Hong Kong at Hilltop Plaza, Soho, to promote breast health awareness. Partnering with the Phenomenally Pink Breast Cancer non-profit organization, a portion of the event's proceeds supported vital breast health initiatives. The event featured experiences blending wellness, style, and education, including guided yoga sessions and discussions with Comfelie's founder about the brand's origins and vision.

However, it's important to note that some reviews have raised concerns about Comfelie's credibility. A review from August 2023 highlighted issues such as unknown store ownership, unrealistic discounts, negative online feedback, a newly registered website, and copied content. These red flags suggest potential risks associated with shopping from their online store.

Given these mixed reports, it's advisable to exercise caution and conduct thorough research before making purchases from Comfelie.