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Dinnerly is a U.S.-based subscription meal-kit delivery service designed around affordable, simple home cooking. It launched in 2017 and focuses on reducing cost by using fewer ingredients, simpler recipes, and less packaging.

🏢 Overview

  • Industry: Food & meal delivery
  • Product: Meal kits with pre-portioned ingredients + recipes
  • Market: United States
  • Founded: 2017
  • Main selling point: Affordable, easy weeknight meals

⚙️ How It Works

You choose meals online → Dinnerly sends the ingredients → you cook them at home using the recipe.

Dinnerly currently offers 2-person and 4-person plans, with 2–6 meals per week.

🔥 Key Features

  • 🍗 Fresh ingredients
  • 📱 Digital recipe cards
  • ⏱️ Many recipes designed to be quick and simple
  • 👨‍👩‍👧‍👦 Family-friendly meals
  • 🥕 Various meal/diet options
  • 📦 Delivery directly to your home
  • 💰 Designed to cost less than many premium meal-kit services

Dinnerly says its simpler recipes use fewer ingredients, which means less chopping, cleaning, packaging, and overall hassle.

💰 Current Pricing

Dinnerly’s help center currently lists:

2-person plan

  • 2 meals: $45.96
  • 3 meals: $59.94
  • 4 meals: $79.12
  • 5 meals: $97.90
  • 6 meals: $116.28

4-person plan

  • 2 meals: $79.92
  • 3 meals: $107.88
  • 4 meals: $142.24
  • 5 meals: $173.80
  • 6 meals: $191.76

Shipping is currently $10.99 per order.

👍 Pros

  • Affordable compared with many meal kits
  • Simple recipes
  • Good for beginners
  • Family/picky-eater friendly
  • Less preparation and cleanup
  • Lots of weekly choices

Independent testing also found Dinnerly particularly strong for affordability and ease of preparation, although ingredient quality and nutrition were rated less strongly.

👎 Cons

  • Recipes can feel basic
  • Some meals may need extra vegetables or pantry ingredients
  • Portions/ingredient quality have received mixed user feedback
  • Shipping adds to the total cost
  • Not necessarily the best choice for someone looking for gourmet or highly creative meals

🧠 Final Verdict

Dinnerly = an affordable, simple meal-kit service for people who want convenient home cooking without paying premium meal-kit prices.

Best for: 💰 budget-conscious families, beginners, busy people, and picky eaters.

Less ideal for: 🍷 gourmet cooking enthusiasts who want sophisticated recipes and premium ingredients.