Freddy UK

Freddy UK is the exclusive authorized retailer of the Italian fashion brand Freddy in the United Kingdom. Known for its innovative approach to activewear and shapewear, Freddy has been specializing in sportswear since 1976, blending Italian sophistication with performance-driven designs .

WR.UP® Technology

A hallmark of Freddy's offerings is the patented WR.UP® technology, introduced in 2012. This technology utilizes strategic seams and tailoring devices to support and reshape the hips, buttocks, and thighs, enhancing them in a natural way. The result is a flattering silhouette without compromising on comfort .

Product Range

Freddy UK offers a diverse range of products, including:

• Trousers & Jeans: Featuring WR.UP® Denim, available in various styles such as high-waisted, bootcut, and flare.Activewear: WR.UP® Sport pants crafted from D.I.W.O. (Dry In Wet Out) fabric, designed for optimal performance during workouts .
• Shapewear: Items like the WR.UP® Latex Mid Rise Full Length, praised for their sculpting effect .
• Accessories: Including tops, jackets, shoes, and more.

Shopping Experience

Customers can shop directly from Freddy UK's official website, which offers features like a 'Find my Fit' tool and a size guide to ensure the perfect fit. The site provides fast shipping and a 14-day return policy for a risk-free shopping experience .

Physical Store Location

For those who prefer in-person shopping, Freddy UK operates a store at 30-32 Neal Street in Seven Dials, London, WC2H 9PS. The store is open daily, with extended hours on weekdays and Sundays .

Celebrity Endorsement

Freddy's products have garnered popularity among celebrities such as Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, and Eva Longoria, who have been spotted wearing Freddy pants .

For more information or to browse their collection.