Gracious Style

Gracious Style: A Purveyor of Luxury Home Furnishings

Gracious Style is a prominent online retailer specializing in luxury home decor, offering a curated selection of high-end dinnerware, bedding, bath linens, lighting, and furniture. Founded in 1999 by the husband-and-wife team, Carolina and Si, the company emerged from their shared passion for creating beautiful living spaces, a journey that began after they left their careers in the fast-paced world of finance.

From Finance to Furnishings: The Founders' Story

The inspiration for Gracious Style was sparked when Carolina and Si embarked on decorating their own home. Their quest for unique, high-quality pieces revealed a gap in the market for a comprehensive online destination for luxury home goods. Drawing on their business acumen, they established Gracious Style to cater to discerning customers, including interior designers, architects, and homeowners with an eye for quality and elegance.

An Evolving Brand in Luxury Home Decor

Since its inception, Gracious Style has evolved from its initial focus to a broad purveyor of luxury home furnishings. The company has navigated the changing landscape of e-commerce by consistently offering a diverse and well-curated product range. While primarily an online business, a Pasadena, California address is associated with the company, suggesting a physical location that may serve as a headquarters or a by-appointment showroom.

A Curated Collection of Prestigious Brands

Gracious Style has built its reputation on the quality of its offerings, featuring a wide array of renowned brands. Customers can find exquisite table linens from Le Jacquard Français, luxurious bedding from Sferra, and elegant home accessories from other prestigious names in the industry. This commitment to carrying established and respected brands underscores their dedication to quality and craftsmanship.

Targeting the Connoisseurs of Fine Living

The primary target audience for Gracious Style comprises individuals and professionals who appreciate and can afford high-end home furnishings. This includes affluent homeowners, interior design professionals seeking unique pieces for their clients, and anyone with a passion for creating a sophisticated and elegant living environment. The product selection and price points are indicative of a clientele that values quality, design, and timeless style.

In the Pages of Prominent Publications

Gracious Style's commitment to quality and style has not gone unnoticed. The company has been featured in a number of prestigious publications, solidifying its position as a leader in the luxury home goods market. Mentions in renowned magazines such as The Wall Street Journal, The New York Times, Traditional Home, Veranda, and Bon Appétit have highlighted their expertly curated collections and their influence in the world of interior design. Notably, a blog post on their own website details their connection to a Bon Appétit test kitchen design, showcasing their products in a professional and stylish setting.

While specific details about celebrity collaborations remain private, the brand's presence in high-end design circles and major publications suggests a clientele that includes individuals with a public profile who value taste and discretion in their home decor choices. Through its carefully selected products and features in prominent media, Gracious Style continues to be a significant player in the online luxury home furnishings market.