Heretic Parfum

Heretic Parfum is a Los Angeles-based fragrance house known for its "clean" approach to perfumery, utilizing 100% naturally derived botanical ingredients blended in organic sugarcane alcohol. Founded by Douglas Little, the brand rejects synthetic molecules in favor of the complex, raw profiles of plants, flowers, and barks. Their aesthetic often leans into the esoteric and "dirty" side of nature, moving away from traditional, overly polished floral scents.

While the brand does not currently operate a standalone flagship retail store, their collections are available through several prominent luxury and clean-beauty retailers.

Primary Retail Partners

serves as a major hub for Heretic Parfum, aligning with the brand’s commitment to non-toxic and transparent ingredient standards.

• Features a broad selection of the "Dirty" series, including bestsellers like Dirty Coconut and Dirty Hinoki.

• Provides testers and discovery sets for customers to experience the evolving nature of botanical scents on the skin.

• Offers an environment focused on "Clean Beauty" education and sustainability.

• Stocks full-sized Eau de Parfums and often carries seasonal or limited-edition releases.

• Knowledgeable beauty experts can assist with "fragrance layering" to help customize the natural scents.

• Many locations provide a curated selection of the brand's home fragrance and body care items.

International Stockists

international partner located in New Zealand, catering to enthusiasts of niche and artisanal fragrances in the Oceania region.

• Showcases the brand’s non-gendered approach to perfumery in a boutique setting.

• Offers personalized consultations to help customers understand how natural distillations interact with individual body chemistry.

• Provides a curated space that mirrors the brand's minimalist and botanical-forward aesthetic.