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Mission & Values:
- Clean Beauty: They prioritize products made with the purest certified organic, biodynamic, and fair-trade ingredients whenever possible.
- Sustainability: They are committed to minimizing environmental impact through the use of recyclable packaging (glass and aluminum) and supporting initiatives like Ocean Cleanup.
- Transparency: They fully disclose product ingredients.
- Cruelty-Free: Their products are never tested on animals and hold PETA certification.
- Professional Focus: Initially established by Simply Organic Beauty, they aim to provide high-quality, professional-grade products to stylists and their clients.
- Community: They foster a community of "passionate beauty professionals dedicated to improving the health and mindfulness of others."7
Products & Brands:
- They offer a curated selection of brands, including:
- Areté: Their own consciously crafted hair care line.
- Oway (Organic Way): A brand focused on biodynamic and organic ingredients.
- Original & Mineral (O&M): Australian hair essentials.
- Simply Organic Beauty: Their founding brand.
- Other brands like Intelligent Nutrients, MyVeg, Golden Hour Botanicals, Machete, Solid, Haoma, and Viori.
- Their product range includes shampoos, conditioners, styling products, treatments, skincare, and wellness accessories.
Key Features:
- Online Retail: They provide a platform for customers worldwide to purchase their curated products.
- Holistic Approach: They emphasize the interconnectedness of hair, skin, body, and overall well-being.
- Partner Program: They have a program that empowers licensed beauty professionals to sell their products online without needing to manage inventory or shipping.
- Hair Quiz: They offer a quiz to help customers identify the best products for their hair type and concerns.
In essence, Holistic Hair Tribe positions itself as a destination for individuals seeking high-performing, non-toxic, and environmentally conscious beauty products, with a strong connection to the professional hair styling community.