Kule

"Kule" (pronounced "KOO-lee") is a New York City-based fashion brand founded by Nikki Kule. It's primarily known for creating classic, preppy-inspired clothing with a "happy wink" or a quirky, playful twist.

Here's a closer look at Kule:

• Signature Stripes: Kule is most famous for its perfect stripe tees. Nikki Kule relaunched her brand in 2015 with a focus on perfecting the striped t-shirt, offering various fits, fabrics, and unexpected color combinations. This is a core element of their brand identity.
• Classic with a Twist: While their pieces are often classic and timeless (think cardigans, sweaters, button-downs), Kule injects a unique personality through:
  • Bold color combinations in their stripes.
  • Subtle, cheeky details or motifs (like a hidden smile face, a "Ciao Bella" embroidery, or a fun graphic).
  • Relaxed and comfortable fits that feel modern.
• Quality and Durability: The brand emphasizes producing high-quality pieces that are "made to last." They work with small factories globally, including family-owned facilities in Portugal for their signature stripe tees.
• Product Range: While stripes are their cornerstone, Kule has expanded its offerings to include:
  • Luxe cashmere sweaters
  • Italian cotton shirting
  • Outerwear (like puffers)
  • Sporty accessories (socks, hats, totes)
  • Matching sets
  • A small range of menswear and childrenswear, bringing the brand full circle from Nikki Kule's initial foray into children's luxury wear.
• Founder's Background: Nikki Kule comes from a family with a strong fashion background; her parents founded the brand "Happy Legs" in 1970s New York. She initially launched Kule as a childrenswear brand in 2001 and was inducted into the CFDA as a childrenswear designer. After a period as Creative Director for kids at Brooks Brothers, she relaunched Kule in 2015 to focus on womenswear and the "perfect stripe tee."
• Aesthetic: The overall aesthetic can be described as a blend of iconic American style, Parisian chic, and a touch of Italian flair, all with a cheerful and preppy vibe. It's designed to make you smile.
• Availability: Kule products are sold on their official website (kule.com), through luxury retailers globally like Bergdorf Goodman and Shopbop, and in their own brick-and-mortar stores (e.g., in Rockefeller Center and Brooklyn Cobble Hill in NYC, and Buckhead Village in Atlanta).

In summary, Kule is a fashion brand that takes classic wardrobe staples, particularly the striped tee, and elevates them with quality materials, thoughtful design, and a distinctive, playful touch that makes them instantly recognizable and beloved by those who appreciate timeless style with a happy disposition.