Lilac St.

Lilac St. is a direct-to-consumer beauty brand specializing in at-home, DIY eyelash extension systems. The company offers a range of products designed to give users the look and feel of professional lash extensions with the convenience and affordability of at-home application.

Products and System

The core of Lilac St.'s offering is its system of individual lash clusters, or "wisps," which are applied underneath the natural lashes for a seamless look. Unlike traditional strip lashes, these clusters allow for a more customizable and natural-appearing result. The company offers a variety of lash styles, from natural to more voluminous looks, with different lengths and curls to suit individual preferences.

Key components of the Lilac St. system include:

• Lash Clusters: Available in various styles such as "Originals," "Feather," "Hollywood," and "Prism." These are made from 100% premium Korean silk PBT
• Bond (Adhesive): Lilac St. offers different types of long-wear, flexible lash glues, including their "Eternal Bond" PRO Lash Glue.
• Applicator: A specialized tool designed to help with the precise application of the lash clusters.
• Crystal Coat: A sealant used to set the bond, remove any tackiness, and extend the life of the lash application.
• Bond Breaker: A remover formulated to dissolve the adhesive gently and allow for safe removal of the lash extensions without damaging natural lashes.

The company sells these items individually, as well as in starter kits that provide all the necessary tools for a first-time user.

Application Process and Wear Time

The application process involves applying a thin layer of the bond to the natural lashes, then using the applicator to place the lash clusters underneath the natural lash line. The "Crystal Coat" is then applied to seal the lashes. With proper application and care, Lilac St. lashes can be worn for up to ten days. The company provides tutorials and guides on its website and social media channels to assist users with the application and removal process.

Company and Brand

Lilac St. was founded by Alicia Zeng, who was inspired to create a high-quality, at-home lash extension solution. The brand's name is inspired by the vibrant and artistic Lilac Street in San Francisco's Mission District, reflecting a commitment to self-expression and creativity. The company identifies as a women-founded and AAPI-owned business.

The brand emphasizes inclusivity, quality, and community engagement. A portion of their sales is dedicated to supporting the Lilac Mural Project in San Francisco.

Customer Reception

Customer reviews for Lilac St. are generally positive. Users often praise the natural look of the lashes, the longevity of the wear, and the cost-effectiveness compared to professional salon extensions. Many customers appreciate the ability to customize their lash looks. Some users, however, note that there can be a learning curve to the application process. The quality of the adhesive is frequently highlighted as a strong point in customer feedback.