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Little Giraffe is a company known for creating luxury baby blankets, newborn essentials, and other soft goods for children and adults. Founded in 2000, they have established themselves as a high-end brand, often favored by celebrities.
Here are some key aspects of Little Giraffe:
- Products: Their core offerings include incredibly soft baby blankets, often featuring their signature Chenille and Luxe™ Dot fabrics, as well as plush toys, robes, layette (baby clothing), and home throws. They also offer gift bundles and personalized items.
- Materials and Quality: Little Giraffe emphasizes using high-quality, ultrasoft textiles designed for comfort and durability, retaining their luxurious finish even after washing.
- Design Aesthetic: Their collections are characterized by innovative design, minimalist graphic prints, and a lush, sophisticated color palette, including dreamy pastels.
- Headquarters and Ownership: Little Giraffe is headquartered in Van Nuys, California. Since 2017, it has been a part of SARO Trading Company, a privately held, family-owned business.
- Market Presence: Their products are sold through their own e-commerce website, high-end department stores, and numerous specialty stores globally.
- Mission: Little Giraffe aims to provide consumers with luxurious, exclusive, and comforting accessories for babies and adults.