MISSHA

Missha (Korean: 미샤) is a popular South Korea-based global beauty brand specializing in skincare and cosmetics. It is part of the company Able C&C Co., Ltd.

Here are some key facts about Missha:

• Establishment: Missha was established in 2000, initially launching as an online beauty brand called Beauty Net. The first retail store opened in Seoul in 2002.
• Philosophy: The brand's philosophy focuses on offering high-quality beauty products at affordable prices. They emphasize thoughtful formulations with potent ingredients and a focus on delivering visible results.
• Product Range: Missha offers a wide variety of products, including:
  • Skincare: Essences, ampoules, sheet masks, sunscreens, and more. Their Time Revolution line (especially the First Treatment Essence) and sunscreens like the All-Around Safe Block Sun Milk are well-known.
  • Makeup: The M Perfect Cover BB Cream is one of their most globally popular and award-winning products. They also offer cushions, powders, and color makeup.
  • Body and Hair Products.
• Global Presence: Missha has expanded beyond South Korea to become a globally recognized brand, with a presence in many countries worldwide.
• Noteworthy Products: Some of their most famous and best-selling items include:
  • M Perfect Cover BB Cream
  • Time Revolution First Treatment Essence
  • Time Revolution Night Repair Science Activator Ampoule
  • All-Around Safe Block Sun Milk