Naghedi

Naghedi is a luxury handbag brand founded by Sara Naghedi in 2016. After nearly two decades in the accessories industry, Sara sought to create a line of timeless, durable, and seasonless bags that would counter the fast-fashion trend of constantly changing styles.

Key characteristics of Naghedi bags and the brand philosophy include:

• Timeless Design: Naghedi bags are designed to be classic and versatile, transcending fleeting fashion trends.
• Durable Materials: The brand is renowned for its use of handwoven neoprene, a high-quality, durable, and easy-to-care-for fabric.
• Handcrafted Quality: Each Naghedi bag is individually handwoven by skilled artisans, with each weaver typically producing only one or two bags per day, emphasizing craftsmanship.
• Sustainability and Ethical Practices: Naghedi is committed to "slow fashion," focusing on thoughtful production in small batches to avoid excess inventory. They also explore using recycled and reclaimed neoprene.
• Functionality and Versatility: The bags are designed to be practical for everyday use, often featuring a matching zippered pouch and handles that stretch with wear to comfortably fit over the shoulder.
• Founder's Inspiration: Sara Naghedi's personal style—timeless, elegant, and effortless—is reflected in the brand's aesthetic. She is also inspired by travel, her home in NYC, her family, and environmental stewardship.

Popular Naghedi styles include the "St. Barths Tote" and the "Nomad Hobo," which are well-regarded for their lightweight nature despite their spaciousness, and their ability to carry essentials for various occasions. Many customers appreciate their durability, ease of cleaning, and the stylish yet understated look that can be dressed up or down.