Orolay

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Orolay is a global fashion brand, founded in 2012, that gained significant popularity for its fashionable and affordable down jackets.

Here's a breakdown of what Orolay is about:

  • Focus: Orolay primarily focuses on outerwear, especially down jackets, though they have been expanding into a wider range of clothing. Their goal is to provide chic, functional, and timeless pieces that are also accessible and affordable.
  • The "Amazon Coat": Orolay became a household name due to its viral "Amazon Coat," specifically their 092 design. This down jacket gained immense popularity in the US, particularly around 2018-2019, after being featured by fashion journalists and social media influencers. Its appeal stemmed from its distinctive design, warmth, numerous pockets, and surprisingly low price point compared to luxury brands. It was even featured on Oprah's list of favorite things in 2019.
  • Company and Location: Orolay is a Chinese brand, with its parent company, Jiaxing Zichi Trade Co Ltd, based in Jiaxing, Zhejiang province. They established a design center in 2016 to focus on designs for the US and European markets. They have warehouses in the US, UK, Japan, and Canada to facilitate international shipping.
  • Product Features: Orolay down jackets are generally known for:
    • Warmth: Filled with 90% pure white duck down and 10% duck feather, providing good thermal insulation.
    • Practicality: Often feature multiple pockets (like the famous six pockets of the Amazon Coat), side zippers for adjustable fit, and comfortable, wind-resistant fabrics.
    • Affordability: A key factor in their success, offering stylish and warm jackets at a more accessible price point than many competitors.
    • Quality: They emphasize the quality of their down, which undergoes a rigorous washing and sterilization process. Their down is also independently certified to the Responsible Down Standard (RDS).
  • Brand Philosophy: Orolay aims to be "Original, Refined, Open, Luxe, Aspiring, Youthful." They are committed to continuous improvement based on customer feedback and strive to make fashion accessible without compromising on quality.
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