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PartyLite, a brand under Luminex Home Décor & Fragrance, offers a range of premium home fragrance products, including candles, tealights, and diffusers, known for their high-quality scents and elegant packaging. Originally a direct sales company, PartyLite recently transitioned to a direct-to-consumer (DTC) model in the U.S. and Canada. This shift allows PartyLite to better engage customers, keep up with current trends, and quickly adapt offerings to meet consumer demands while maintaining its focus on fragrance and home decor.
Their product lines include the "Fresh Home" collection with odor-neutralizing options and the "BeBalanced" collection featuring natural essential oils aimed at promoting wellness. Many of their items use clean, plant-based ingredients, and the brand places emphasis on creating not only a pleasant atmosphere but also an experience that enhances well-being.
For deals and promotions, PartyLite often offers seasonal discounts on popular items like their 3-wick jar candles and tealight samplers, typically providing around 30% off selected items.
