We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. It wasn’t uncommon to wear the same shirt for days at a time, even if it contained remnants of blood and dirt. This dependency on a single piece of clothing evolved into an affinity for the flannel shirt; it’s only natural that the shirt we lived in brings back memories of family camping trips and fooling big trout.
As our love for the outdoors progressed, but occasions where dirt and blood stains weren’t appropriate increased, we find that the flannels of our past just aren’t good enough. We need options that are built to hold up in the backcountry but also bring enough style for the city. We find that the outdoor flannels on the market are boxy and lack a modern fit, while the fashion brand shirts don’t withstand the rigors of hunting and fishing use.
We decided to take matters into our own hands and modernize the timeless, American flannel shirt. Our mission is to create the highest quality, field-ready flannel with a unique sense of style.