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Here are some key points about the brand:
- Mission: They aim to promote body positivity, empower women, and help them feel confident in their own skin by offering products that enhance and support the natural beauty of every body.
- Products: They offer a wide range of shapewear including:
- Bodysuits
- Shaping Shorts and Briefs
- Waist Trainers (e.g., NeoSweat collection for workouts)
- Bras and Bra Tops
- Full-body shapers
- Swimwear
- They often highlight features like tummy control, butt-lifting, and smoothing effects.
- Key Collections/Ranges: Shapellx categorizes its products into different collections based on the level of shaping and intended use, such as:
- AirSlim: Known for combining comfort with shaping for everyday wear.
- CoreSculpt: Focuses on strategic slimming and enhanced tummy shaping.
- NeoSweat: Exercise-friendly shapewear to maximize workouts.
- PowerConceal: Designed for smoothing out lumps and offering light compression.
- Inclusivity: Shapellx emphasizes size inclusivity, offering a range of sizes that often extend up to 6X to accommodate various body types.
- Sustainability: They have an Eco Series and a line like OceanHug™ that incorporates sustainable materials, such as recycled nylon yarn and recycled oyster shells, as part of their commitment to reducing their environmental impact.
The company was founded in 2019 and operates as an internet-first brand. Reviews often praise the quality, comfort, and effectiveness of the shaping, with many customers finding the products to be a great fit.