Simply Earth

Simply Earth: A Deep Dive into the Essential Oil Company Making a Difference

Simply Earth is a direct-to-consumer essential oil company that has carved out a niche in the wellness market with its commitment to affordability, purity, and social responsibility. Founded on the principle of making a natural home accessible and enjoyable, the company offers a range of 100% pure essential oils, carrier oils, and DIY recipe boxes, all while donating 13% of its profits to organizations fighting human trafficking

A Business Model with a Mission: Unlike many players in the essential oil industry, Simply Earth operates on a non-MLM (multi-level marketing) model. This direct-to-consumer approach allows them to keep their prices competitive by eliminating the multiple layers of distribution inherent in MLM structures. The company's core mission extends beyond just selling products; it is deeply rooted in empowering consumers to create a toxin-free home environment in a fun and educational way. This is primarily achieved through their popular monthly subscription box.

The Simply Earth Subscription Box: At the heart of Simply Earth's offerings is their monthly Recipe Box. For a recurring fee, subscribers receive a curated selection of four full-sized essential oils, along with extra ingredients and easy-to-follow recipe cards for creating a variety of natural products. Each month's box is themed, focusing on creating items like skincare products, cleaning solutions, or aromatherapy blends. New subscribers also receive a "Big Bonus Box" which includes carrier oils, containers, and other essential tools to get started.

Product Range and Purity: Beyond the subscription box, Simply Earth sells a wide array of single essential oils, proprietary blends, carrier oils, and accessories like diffusers and roller bottles. A cornerstone of their brand identity is the emphasis on purity. The company ensures the quality of its oils through GC/MS (Gas Chromatography-Mass Spectrometry) testing, with reports available to the public. This transparency builds trust with consumers who are increasingly conscious of the quality and authenticity of the products they use.

Ethical Sourcing and Social Impact: Simply Earth is vocal about its commitment to ethical sourcing and its philanthropic efforts. The company states that it sources its oils from small, ethical farms around the world. Their significant and consistent donation of 13% of profits to combat human trafficking is a key differentiator and a major draw for socially conscious consumers.

Customer Reception: Customer reviews for Simply Earth are largely positive. Many users praise the quality and affordability of the oils, the convenience and educational value of the recipe boxes, and the company's ethical mission. The subscription box, in particular, is often highlighted as a fun and engaging way to learn about and use essential oils. While some negative feedback exists, as with any company, the overall sentiment appears to be one of satisfaction and loyalty.