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Stix Golf is a U.S.-based golf equipment company founded in 2020 by Gabe Coyne. The company was established to fill a gap in the market between inexpensive beginner sets and high-priced, a la carte clubs. Stix offers modern, high-quality golf clubs with minimalist designs at accessible prices, aiming to make the game more approachable for a broader audience.
Design Philosophy and Product Offerings
Stix Golf emphasizes a "less is more" approach, focusing on sleek, minimalist aesthetics without unnecessary features. Their clubs are designed to provide premium feel and performance while remaining affordable. The company offers full sets for men and women, as well as individual clubs, catering to golfers of varying skill levels.
Market Presence and Distribution
Initially launched as a direct-to-consumer brand, Stix Golf has expanded its presence into major retailers, including PGA TOUR Superstore, Target, and Scheels. This expansion has helped the company reach a wider audience and make its products more accessible.
Collaborations and Industry Recognition
In 2024, Stix Golf announced a partnership with Nicklaus Companies to create a line of affordable, high-performance golf clubs. The first Nicklaus™ sets by Stix are set to debut at the 2025 PGA Show, with availability to the public in April 2025. Nicklaus Stix Golf's commitment to design excellence was recognized in 2022 when the company received the Red Dot Award for product design.
Company Growth and Leadership
Since its inception, Stix Golf has experienced significant growth, including closing a $10 million Series A financing round in 2022. The company's leadership team includes industry veterans with experience from companies like Molson Coors, Harley-Davidson, and Porsche.
