SuperJeweler

SuperJeweler is an online jewelry retailer that has been in business since 1999. They offer a wide variety of jewelry, including engagement rings, wedding bands, necklaces, earrings, and bracelets, featuring both natural and lab-grown diamonds, as well as other gemstones and fashion jewelry.

Here's a summary of key information about SuperJeweler:

Products and Services:

• Jewelry Selection: They boast a large selection of over 35,000 styles, including diamond and gemstone jewelry. They also offer custom design options.
• Types of Jewelry: You can find engagement rings, wedding bands, diamond earrings, necklaces, bracelets, and more. They offer both natural and lab-grown diamonds.
• Materials: They use various metals including gold, platinum, and silver, with options for rhodium and gold plating.
• Guarantees and Policies:
  • Lifetime Guarantee: All jewelry purchases come with a lifetime guarantee against defects that may cause loss or damage to the setting or accent stones. Diamond rings also include a one-year replacement guarantee for the center stone.
  • 60-Day Money-Back Guarantee: They offer a no-risk 60-day money-back guarantee.
  • Free Shipping: They offer free worldwide shipping.
  • Trade-in Policy: For any diamond, ruby, sapphire, emerald, or other gemstone mounted in their jewelry, customers can receive the full value paid as credit toward a new gemstone of greater value.
• Packaging: Purchases over certain price points include different levels of luxury packaging, such as fine luxury boxes or even a leathery wallet with a warranty card and appraisal.

Reputation and Reviews:

• SuperJeweler has received positive feedback from many customers, often highlighting the quality of the jewelry, reasonable prices, and good customer service.
• They were listed in Newsweek's annual "Best Online Stores of 2023" for the Fashion & Accessories category.
• On review platforms like Sitejabber and Trustpilot, they generally hold high ratings (e.g., 4.82/5 stars on Sitejabber from over 50,000 reviews, and 4.3/5 stars on Trustpilot from over 800 reviews).
• However, their Better Business Bureau (BBB) profile indicates that they are not BBB accredited and have a significant number of customer complaints (122 complaints in the last 3 years, 64 closed in the last 12 months). Common complaints on the BBB website relate to product quality (dull/defective diamonds), delivery issues, and difficulties with refunds for returns. While some complaints are resolved to the customer's satisfaction, many are "answered" but not explicitly resolved.

Key takeaway: SuperJeweler is a well-established online jewelry retailer with a broad product range and competitive pricing. While many customers report positive experiences, particularly regarding value and product selection, potential buyers should be aware of the complaints registered with the Better Business Bureau, especially concerning product quality and refund processing for returns.