Tenore

TENŌRE is a lifestyle and community-focused brand founded by Pat Tenore, the same visionary behind the iconic streetwear label RVCA. Launched following the sale of his previous brand, TENŌRE aims to blend high-quality apparel with subcultures like surfing, Brazilian Jiu-Jitsu (BJJ), MMA, and the arts.

The Flagship Experience

The brand’s primary physical location is in Honolulu, Hawaii, on Kalākaua Avenue. The store is designed to be more of a community hub than a traditional retail space:

• First Floor: A minimalist, modern retail area featuring their full line of men’s and women’s apparel.

   

• Second Floor: Known as "TENŌRE Happenings," this dynamic space hosts revolving events such as MMA training, yoga classes, art galleries, and community gatherings.

   

What They Sell

The brand focuses on "elevated essentials"—timeless designs that prioritize form, function, and sustainability over passing trends. Their product range includes:

• Performance Gear: Grappling essentials (rash guards, shorts), running apparel (graphene-infused tees, flow shorts), and swimwear.

   

• Lifestyle Clothing: High-quality hoodies, "Modal Terry" collections, jackets, and classic tees.

   

• Subculture Roots: Much of the clothing is designed to transition seamlessly from the gym or the mats to everyday wear.

   

Brand Philosophy

Tenore's vision for the brand is rooted in authenticity and connectivity. Instead of measuring success by square footage, the brand emphasizes "tribal" growth—bringing together athletes, musicians, and artists. You can find TENŌRE products at their flagship store, through their official website, and at select retailers like Urban Outfitters and Jack’s Surfboards.