- All
- Deals
- Coupons
- Sales
- Expired
TwoPages is an online store that specializes in custom and ready-made window treatments. Their primary product offerings include curtains, drapery, shades, and accompanying hardware. The brand has gained popularity among home influencers and decorators for its balance of quality, affordability, and extensive customization options.
Product Range and Customization
TwoPages' main appeal lies in its wide variety of products and the ability to tailor them to a customer's specific needs. They offer:
- Curtains and Drapery: Available in a range of styles, including pinch pleat, grommet, and soft-top headers. Customers can select from a vast collection of fabrics, colors, and textures, from classic linen and cotton blends to more specialized options like blackout, sheer, and printed designs.
- Shades: The store features various shade types, most notably Roman and bamboo shades. They come in different fold styles and can be customized for both inside and outside window mounts.
- Hardware: To complete the window treatment, TwoPages also sells a selection of curtain rods, rings, and other necessary hardware.
A key aspect of their business model is the "Try Before You Buy" program, which allows customers to order free fabric swatches. This helps people ensure the color, texture, and light-filtering properties of the fabric are right for their space before committing to a full purchase.
Customer Experience and Support
TwoPages focuses on making the process of ordering custom window treatments as straightforward as possible. They provide a number of resources to assist customers, including:
- Measurement Guides: The website offers detailed instructions, tools, and calculators to help customers accurately measure their windows for a perfect fit.
- Video Library: They have an online library of "how-to" videos for measuring, installing, and styling their products.
- Personalized Assistance: TwoPages offers free, live measurement help via Zoom with a specialist. In some areas, they also provide in-home measurement and installation services.
This level of guidance is crucial for a brand that sells custom-sized items, as it helps to prevent costly measurement errors and ensures customer satisfaction with the final product.
Target Audience and Brand Identity
The brand's aesthetic is often described as a "neutral lifestyle" that suits a wide range of interior design styles, from modern minimalist to rustic country. They emphasize eco-friendly materials and offer options like soundproof and flame-retardant curtains, which cater to specific customer needs. TwoPages also provides inspiration through its digital lookbooks and galleries, showcasing how their products can transform various spaces, including bedrooms, kitchens, dining rooms, and nurseries.
Business Operations
TwoPages operates primarily as an e-commerce store, with its products also available through other major retailers like Walmart. They are known for a relatively quick turnaround time for custom orders and offer worldwide shipping. While the company's manufacturing is reported to be based in China, it has established itself as a mid-range brand in the US market, offering a balance between the high cost of a luxury store and the more limited options of a budget retailer. The company's business model and products have been positively reviewed by home decor influencers and publications, solidifying its place in the custom window treatment industry.