Wax London

Wax London is a contemporary menswear brand based in London, founded in 2015 by three friends: Rich, Tom (Thomas Michael Edward Holmes, who is also the co-founder and creative director), and Steffy. They started the brand in Rich's kitchen with a desire to create "clothes with character and integrity" that celebrate the uniqueness of each individual.

Here are some key aspects of Wax London:

• Design Philosophy: Their clothing blends modern and nostalgic styles, drawing inspiration from sports, workwear, music, creativity, and community. They prioritize modern shapes and elevate them with unique weaves, textures, patterns, and prints. They aim to create timeless pieces that can be worn and re-worn, promoting "slow fashion."
• Sustainability and Ethics: Wax London places a strong emphasis on sustainability and responsible production. They handpick sustainable mills and partners globally who share their values. They focus on traceable, recyclable, and biodegradable materials like linen, cotton, wool (RWS certified), and hemp. They also use water-saving technologies in manufacturing and strive for low CO2 emissions in transport. Their manufacturing partners are chosen for their fair labor practices and safe working conditions.
• Product Range: They offer a wide range of premium menswear, including jackets, shirts, overshirts, knitwear, sweaters, trousers, accessories, and footwear. Their pieces are designed to be versatile, suitable for both casual and more formal occasions.
• Inspiration: The brand's designs are inspired by their British heritage, Mediterranean sensibility, Indian craftsmanship, and experiences from their travels. They also draw inspiration from family, music, togetherness, the outdoors, parties, love, sport, and London life.
• Presence: Wax London has physical stores, including one in Neal Street, Covent Garden. They also ship worldwide and have partnerships with global retailers in over 20 countries, including End Clothing, Liberty London, Harvey Nichols, Nordstrom, and Bloomingdales.