For Love and Lemons

For Love & Lemons is a Los Angeles-based fashion brand known for its ultra-feminine, whimsical, and sensual designs. Founded by best friends Gillian Rose Kern and Laura Hall, the label began as a lemonade stand in Wyoming—hence the name—before evolving into a fashion brand in 2011. It gained popularity for its romantic aesthetic, featuring lace, florals, sheer fabrics, and intricate detailing.

Key Facts:

• Founded: 2011
• Founders: Gillian Rose Kern & Laura Hall
• Based in: Los Angeles, California
• Known for:
  • Lingerie and intimates
  • Dresses with romantic and daring cuts
  • Collaborations with models and influencers
• Style: Bohemian, sultry, feminine, and dreamy
• Retail: Available online and through high-end retailers like Revolve, Nordstrom, and Bloomingdale’s

Sustainability:

The brand has made some efforts toward sustainability, such as using eco-friendly fabrics in select collections, but it's still working toward more comprehensive sustainable practices.