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Guest In Residence is a luxury cashmere and knitwear fashion brand founded in 2022 by supermodel and entrepreneur Gigi Hadid, who also serves as the brand’s Creative Director. It’s known for high-quality knitwear that blends timeless design, comfort, and thoughtful craftsmanship.

🧵 What the Brand Is

Guest In Residence was created to celebrate “heirloom-worthy” clothing — pieces that feel personal, comfortable, and enduring, rather than fleeting fashion trends. Hadid’s inspiration came from the cashmere sweaters her parents passed down to her, which she cherished for years. This philosophy underpins the brand’s name: we’re all “guests in residence” in the clothes we wear, as well as in life and the world around us.

The label is direct-to-consumer and based in New York City, with global distribution through its own website and luxury retailers like Net-A-Porter and Mr Porter.

🧶 What They Sell

Guest In Residence focuses on premium knitwear and wardrobe essentials, typically made from high-quality cashmere and natural fibers:

✔ Sweaters and Crewnecks (core everyday essentials)
✔ Cardigans & Hoodies (cozy layering pieces)
✔ Pants, Shirts & Polo Knitwear
✔ Accessories such as beanies and scarves
✔ Seasonal and limited collections, including collaborations like Moon Boot winter boots featuring knit elements.

The brand’s pieces are often described as “funky classics” — timeless silhouettes in fresh colors and comfortable finishes meant to be worn and loved for years.

🌱 Quality & Design Philosophy

Guest In Residence emphasizes:

• Responsible sourcing — cashmere yarn that’s biodegradable and long-fiber to reduce pilling.

• Craftsmanship — tight-tension knitting techniques that enhance durability and texture.

• Timeless, wearable wardrobe staples — garments meant to last beyond passing trends.

• Comfort and self-expression — pieces that feel comfortable and personal to wear.

The brand’s name and overall ethos are about comfort, memory, and longevity in clothing — the idea that clothes can carry meaning and see many life moments.

🌎 Where It’s Sold

Guest In Residence operates directly from its own site (guestinresidence.com) and is also carried by high-end fashion retailers such as:
• NET-A-PORTER — luxury online retailer.
• Mr Porter — premium menswear platform.
• SSENSE — retailer known for designer collections.

Additionally, the brand has opened flagship stores, including one on the West Coast (Beverly Hills) designed to feel warm and inviting like a home environment, echoing the brand’s “residence” theme.

⭐ Why It’s Notable

Guest In Residence has gained attention for:
✔ Being led by a globally recognized fashion figure (Gigi Hadid).
✔ Focusing on cashmere and knitwear essentials with classic silhouettes and modern colors.
✔ Positioning itself between accessible and luxury fashion — aiming to make quality materials more accessible without compromising craftsmanship.
✔ Celebrity and fashion-industry interest, including collaborations, press coverage, and high-profile retail placements.

🧾 Summary

Guest In Residence is a premium knitwear brand launched by Gigi Hadid in 2022, centered on high-quality cashmere wardrobe staples designed to be comfortable, stylish, and long-lasting. Its collections range from everyday sweaters and cardigans to seasonal pieces and limited-edition collaborations, sold online and through luxury fashion retailers worldwide.

If you’d like, I can list some of the most popular items and price ranges from Guest In Residence right now — just ask!