Lyca mobile

Business Model

As an MVNO, Lycamobile does not own its own mobile network infrastructure. Instead, it leases radio frequencies from established network operators to provide its services. This model allows them to focus on their core business of offering low-cost, high-quality international voice and data services, primarily targeting immigrant and expatriate communities.

Products and Services

Lycamobile's primary offerings are international pay-as-you-go and pay-monthly SIM cards. Their services often include:

• International calls: The company is well-known for providing affordable international calling rates.
• Data and voice plans: They offer various plans that include data, unlimited UK minutes and texts, and international minutes.
• eSIM: Lycamobile also provides eSIM options, allowing customers to activate their plans without a physical SIM card.
• EU roaming: Many of their plans include inclusive EU roaming, enabling customers to use their services in other European countries at no extra cost.

Key Milestones and Strategy

Since its founding in 2006, Lycamobile has grown to become one of the world's largest MVNOs. Key aspects of their strategy and recent developments include:

• Global Expansion: The company has a presence in numerous countries across Europe, the Americas, Africa, and Asia.
• Digital Transformation: Lycamobile has been making significant investments in technology, including a rebrand and a shift towards becoming a digital service provider. This includes leveraging AI and data analytics to enhance customer experience, improve personalization, and streamline operations.
• Diversification: As part of the Lyca Group, the company has diversified its business interests beyond telecommunications into sectors like entertainment (Lyca Productions), media (Lyca Radio), and financial services.