Rugs Direct

Rugs Direct is primarily known as an online retailer specializing in a wide variety of rugs. However, it appears there are at least two distinct entities operating under or related to the name "Rugs Direct":

1. Rugs Direct (rugs-direct.com):

• History: This entity was founded in 1997 and began online sales in 1998, making it one of the early online retailers of area rugs in the U.S. and Canada.
• Mission: Their mission is to help customers "tie their spaces together with meaningful décor" by offering a diverse assortment of rugs.
• Product Range: They offer a vast selection of over 10,000 rug designs, utilizing high-quality materials and construction. Their offerings also include a growing assortment of home décor. They partner with premium manufacturers such as Surya, Loloi, Safavieh, and Jaipur.
• Services: They provide free shipping on all orders, with most items in stock and ready to ship within one to two business days. They also have a 30-day return policy. A trade program is available for interior designers, offering special pricing and other services.
• Recent Developments: In January 2022, the parent company acquired Lightopia, a modern lighting retailer, and rebranded as Elevated Brands Group, indicating an expansion into multiple home furnishing categories.
• Headquarters: Located in Winchester, Virginia, USA.
• Employee Size: Approximately 51 employees.
• Funding: They have raised an undisclosed amount of funding with investors including L2 Capital Partners, Oxer Capital, and Salem Investment Partners.
• Acquisition: Rugs Direct was acquired by L2 Capital on March 1, 2017.

2. Rugs Direct Online Limited (rugsdirect.co.uk / rugsdirect2u.co.uk):

• Incorporation: This is a private limited company incorporated in the United Kingdom on February 18, 2014.
• Registered Office: Located in Watlington, Oxfordshire, UK.
• Nature of Business: Retail sale via mail order houses or via the Internet.
• Financials (as of Feb 29, 2024): Turnover is under £1 million, and the balance sheet is under £500,000. They have under 10 employees.
• Services: This entity focuses on the UK market, offering a wide range of rugs online with free UK mainland delivery and often next-day delivery on best-selling items.
• Product Range: They offer rugs in various styles (modern, traditional, anti-slip, runners), materials, sizes, colors, and brands.

Other related presences:

• There is a "Designer Rugs Direct" storefront on eBay.
• "Rugs Direct" also has a presence on Etsy, featuring various handmade and vintage rugs, as well as other related items.
• Rugs Direct NZ (rugdirect.co.nz) appears to be a leading rug store in Auckland, New Zealand, sourcing rugs from the Middle East and Europe.

It's important to note the distinction between these entities, particularly the US-based Rugs Direct (rugs-direct.com) and the UK-based Rugs Direct Online Limited (rugsdirect.co.uk). They operate in different geographical markets and have different company structures.