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Studs is a modern ear-piercing and earring brand that combines fashion jewelry + professional piercing services in a trendy, youth-focused way.
🏢 Overview
- Founded: 2019
- Founders: Anna Harman & Lisa Bubbers
- Based in: United States
- Industry: Jewelry + piercing studios
👉 The brand launched to create a “modern, safer, stylish alternative” to old-school mall piercing shops.
💡 What Studs Does
👂 1. Ear Piercing Studios
- Professional piercings done with needles (not guns)
- Focus on hygiene and safety
- In-store studios across major cities
👉 Designed to feel like a cool, clean, boutique experience instead of a basic shop.
💍 2. Earrings & Jewelry
- 250+ styles available
- Types include:
- Studs (minimal everyday wear)
- Hoops & huggies
- Flatback earrings (comfortable for sleeping)
👉 Prices usually range:
- ~$30 to $180 per piece
🎨 Unique Concept: “Earscaping”
Studs popularized a trend called “earscaping”:
👉 Mixing multiple earrings and piercings to create a custom look for your ear
- Combine studs + hoops + tiny designs
- Stack different sizes and styles
- Personalized fashion expression
This trend is especially popular with younger audiences.
🌟 Why Studs Is Popular
- Clean, aesthetic store design
- Focus on Gen Z & modern style
- Social media & influencer hype
- Affordable compared to luxury jewelry
👉 It’s often described as a “grown-up version of Claire’s”
👍 Pros & 👎 Cons
✅ Pros
- Safe piercing practices
- Trendy, customizable jewelry
- Good for everyday wear
- Affordable fashion jewelry
❌ Cons
- Mostly fashion jewelry (not fine gold)
- Some items are gold-plated (can fade over time)
- Not luxury-level durability
From Reddit users:
“cool reversible flatbacks… but not the greatest quality”
🎯 Who It’s For
- Teens & young adults
- People into minimal or layered jewelry styles
- First-time piercing customers
- Anyone wanting trendy but not too expensive jewelry
🧠 Final Verdict
Studs = Trendy, affordable jewelry + modern piercing experience
- 🔥 Best for:
- Everyday earrings
- Stylish “ear stacking” looks
- Safe beginner piercings
- ⚠️ Not ideal if:
- You want fine jewelry (like solid gold/diamonds)
- You need long-lasting heirloom quality.