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Weezie Towels is a modern luxury towel brand based in Savannah, GA, founded by Liz Eichholz and Lindsey Johnson in 2018. They set out to create "towels with soul" that addressed common frustrations consumers had with existing towels, focusing on softness, absorbency, and aesthetics.
Here's a breakdown of what makes Weezie Towels stand out:
- High-Quality Materials: Weezie towels are made from 100% organic long-staple cotton, which is known for its durability and absorbency. This material also contributes to their softness and fluffiness.
- Innovative Weaving Technology: A key differentiator for Weezie is their patented Japanese spinning technology. This technique infuses air into each cotton fiber, significantly increasing both absorbency and softness.
- Thoughtful Design Details: Weezie towels include practical features like a convenient hanging loop for quick drying. Their Signature collection also features a piped rounded edge, often done by hand, for a premium look and feel.
- Personalization Options: A significant aspect of the Weezie brand is their focus on customization. Customers can choose from various piping colors, embroidery styles, and thread colors to personalize their towels and robes. This personalization is done in-house, allowing for quicker turnaround times.
- Ethical Production: Weezie towels are produced in a family-owned factory in Portugal that specializes in luxury towels. They are also OEKO-TEX® certified, meaning they are free of harmful chemicals.
- Product Range: Beyond bath towels, Weezie offers a range of products including bath sheets, hand towels, washcloths (including navy makeup towels to prevent stains), robes (short and long), beach towels, and even items for kids and babies.
- Weezie Basics Line: To make their luxury products more accessible, Weezie launched "Weezie Basics." This line maintains the same quality in terms of terry cloth and composition but removes some of the more labor-intensive design details (like hand-piped edges) to offer a lower price point while still allowing for personalization.
- Collaborations: Weezie frequently collaborates with designers and brands to offer limited-edition collections with unique patterns and prints, adding to their aesthetic appeal and driving new customer interest.
- Weezie has gained a devoted following, including celebrity endorsements, and is often praised in reviews for its softness, absorbency, and the luxurious feel it brings to the bathroom experience.